The Triple ‘P’ Framework

Recently, I’ve been playing around with my content.
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I put my focus on testing new ideas, experimenting with new strategies, and trying out new methods.
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And guess what?
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Many of these ideas, strategies, and methods flopped.
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But, a few did work, and they worked better than I could have ever expected.
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One of them was what I like to call the Triple ‘P’ Framework.
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When I was looking back at all of my most successful posts.
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(I’m talking 500, 600, 900+ likes.)
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I noticed that the first three lines of these posts followed a similar formula:
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Proof.
Promise.
Path.
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Let me show you exactly how it works.

1. Proof

The first ‘P’ to the framework is proof.

This is the hook.

My best-performing posts have all started with me sharing some sort of proof related to what I’ll be talking about in the rest of the post.

Maybe it’s an achievement, a result, or a statistic.

Why is proof so important? Because proof does two things.

1. It catches the reader’s attention
2. It shows the reader that what you’re about to share, is worth reading

2. Promise

The second ‘P’ to the framework is promise.

This is the lead on, the second line.

Someone may read your hook, but if the second line doesn’t get them to keep reading.

They simply won’t.

This is where you place the promise of what they will get out of your post.

I like to keep this line short and sweet.

3. Path

The third and final ‘P’ to the framework is path.

This is what I like to call the “Double hook.”

Here, is where you get the reader to fully commit to reading.

Usually, if they read past this line, they’ll finish most of the post.

You can create a path line in many different ways.

For example, if you were sharing a framework.

You could write something along the lines of:

”Here’s my X-step [framework name] framework that will help you [result they desire]:”